In yet another achievement, the sweet protein technology company Oobli continues to set new benchmarks in reducing sugar dependency with its innovative protein-based sweeteners. The company’s innovative approach not only promises healthier, natural alternatives to sugar but also addresses pressing environmental and health concerns worldwide.
Innovative Sweet Protein Technology
Oobli is the first to successfully create a platform for multiple sweet proteins, enabling the development of versatile sweetening solutions for a wide range of food and beverage applications. Sweet proteins like monellin, recently recognized as safe by the U.S. Food and Drug Administration (FDA), mimic sugar's taste but do not affect blood sugar levels, insulin response, or the gut microbiome.
This FDA approval follows a similar milestone earlier this year for brazzein, another protein on Oobli’s platform. These sweet proteins, derived from fruits native to West Africa and other equatorial regions, are produced sustainably through fermentation, requiring significantly less land, water, and carbon than traditional sugar production.
“We’re committed to offering a platform of sweet proteins to help food and beverage companies reduce sugar without compromising taste,” said Jason Ryder, founder and CTO of Oobli. “This allows manufacturers to address the complexity of replacing sweetness in products while considering all ingredient interactions.”
Receiving the FDA's “no questions” letters for both monellin and brazzein underscores the safety and credibility of Oobli’s sweet protein technology. The GRAS (Generally Recognized as Safe) designation positions Oobli as a leader in natural sweeteners and accelerates its ability to collaborate with global food companies.
These approvals pave the way for Oobli’s sweet proteins to replace up to 70% of sugar in a variety of products, including sodas, baked goods, candies, and more, offering healthier choices for consumers worldwide.
Driving Growth Through Leadership and Strategic Partnerships
Oobli recently strengthened its leadership team by appointing Dr. Geoffrey Duyk and Heather Malenshek to its Board of Directors. Dr. Duyk, with his vast experience in biotechnology and pharmaceuticals, will guide the scientific and technological advancements of the company’s platform. Meanwhile, Ms. Malenshek brings over 30 years of marketing expertise from globally recognized brands like Land O’ Lakes and Harley-Davidson, ensuring Oobli's products resonate with both businesses and consumers.
“Our new board members bring unparalleled expertise to expand Oobli’s reach and impact,” said Ali Wing, CEO of Oobli. “This leadership will help us scale our platform and revolutionize how we create and consume sweet foods.”
Oobli has already established strategic collaborations with global food giants, including Grupo Bimbo, one of the largest consumer packaged goods (CPG) companies. These partnerships aim to integrate Oobli’s sweet proteins into a variety of products expected to hit the market in 2025.
By working closely with food companies and R&D teams, Oobli is redefining product formulations to reduce sugar content while maintaining the taste consumers love. Sweet proteins also complement or replace existing natural sweeteners, providing manufacturers with cost-effective and flexible alternatives.
Financial Backing and Growth Potential
To support its rapid growth and innovation, Oobli has raised $38 million across three funding rounds, including $25 million in a Series B round in 2022. With investors like Piva Capital, B37 Ventures, Evolv Ventures, and Khosla Ventures, Oobli is well-positioned to scale its operations and further disrupt the sweetener market.
The company’s sweet proteins not only address consumer health concerns but also align with sustainability goals, making them a competitive choice for modern food production.
With its proven sweet protein platform, FDA approvals, and strategic partnerships, Oobli is poised to revolutionize the global food system. By providing natural, healthy, and sustainable alternatives to sugar, the company is addressing one of the most pressing health challenges of our time: reducing excessive sugar consumption.
As Oobli continues to innovate and expand its reach, it is reshaping the sweetener landscape and creating a future where healthier, delicious foods are accessible to everyone.
Safe, sweet, and sustainable – Oobli has achieved GRAS milestones, setting a new standard in health-conscious innovation. Just like Oobli’s commitment to quality, finding a villa for rent in Ajman offers the perfect blend of comfort, convenience, and sustainable living. Explore your options today!