In a bold move toward creating a more sustainable, economically fair, and ecologically responsible cocoa supply chain, Blue Stripes, the pioneering whole cacao brand, has closed its Series B funding round, raising $20 million. The round was led by Zintinus, The Hershey Company, and Whole Foods Market, along with other prominent investors, signaling strong industry and consumer interest in sustainable innovation within the chocolate space. Founded by Oded Brenner—who previously founded the famous global chocolate retail chain Max Brenner—Blue Stripes is on a mission to revolutionize the cacao industry.
Pioneering a Whole Cacao Revolution
Blue Stripes, founded in 2018, is dedicated to turning cacao into a superfruit. The company’s product line includes nutrient-dense items such as Cacao Water, Whole Cacao Chocolate Bars, Whole Cacao Granola, Whole Cacao Trail Mix, Chocolate Covered Cacao Beans, and Dried Cacao Fruit. What makes Blue Stripes’ approach so innovative is its use of the whole cacao fruit—leveraging 70% of the cacao that is usually discarded in traditional chocolate production processes. This practice not only reduces food waste but also maximizes the economic value for farmers.
“We're changing the way cacao is perceived and consumed,” explains Brenner. “For the last two decades of my career, I focused on showing people the whimsical and romantic side of chocolate. Now, my mission is to change what happens behind the scenes—reducing the environmental impact of the cacao industry, improving farmers' livelihoods, and sharing the amazing functional benefits of the cacao superfruit.”
A Sustainable and Nutrient-Dense Chocolate Category
Blue Stripes’ commitment to environmental and social sustainability is at the core of their operations. By using the whole cacao fruit—including the often-wasted pulp, shells, and seeds—the company not only creates a new line of products but also significantly reduces the environmental burden of cacao farming. In traditional chocolate-making processes, only the cacao beans are utilized, and a majority of the fruit is discarded. Blue Stripes’ innovative method helps minimize waste, offering an environmentally friendly solution to one of the cacao industry’s biggest challenges.
Moreover, their product line is rich in antioxidants, minerals, and fiber, harnessing the untapped nutritional potential of the cacao fruit. This innovative approach positions the company to spearhead an entirely new category in the chocolate and wellness market. Brenner’s goal is to “create a healthier, more sustainable future for chocolate lovers and cacao farmers alike.”
Series B Funding: A Big Step Forward
The Series B funding round marks a significant milestone for Blue Stripes, enabling the brand to advance its technology, expand product offerings, and increase distribution. Zintinus, the lead investor, is renowned for backing companies that combine groundbreaking food technologies with a strong emphasis on environmental and social responsibility. Their support, along with investment from industry giants like The Hershey Company and Whole Foods Market, highlights the growing demand for sustainable innovations in the food industry.
Additional investors in the round include DMG Ventures, Hamilton Lane, and Praesidium, further solidifying the company’s backing from a diverse group of supporters who believe in its mission. The funds will primarily be used to continue refining the whole cacao processing technology, develop new products, and raise consumer awareness of the cacao fruit's nutritional and functional benefits.
A Partnership with Nick DiGiovanni: Engaging the Next Generation of Consumers
To amplify their message, Blue Stripes has brought on Nick DiGiovanni, a celebrity chef and digital megastar, as a Brand Ambassador. With over 33 million followers across YouTube, TikTok, and Instagram, DiGiovanni is perfectly positioned to educate consumers about the wide-ranging benefits of the cacao fruit. His partnership will help bridge the gap between health-conscious consumers and the broader audience of chocolate lovers looking for more sustainable options.
“I’ve known Oded for years and always thought of him as a modern-day Willy Wonka,” DiGiovanni said. “I’m excited to help share the message that cacao is much more than just chocolate.”
The Road Ahead for Blue Stripes
With the momentum of this Series B funding and a strong partnership with influential players in the food industry, Blue Stripes is well on its way to becoming a leader in sustainable chocolate. The company’s products are already available in major retailers such as Whole Foods Market, Fresh Market, Sprouts, Amazon, and even small premium grocers like Happier Grocery in NYC. As consumer awareness about sustainability continues to grow, Blue Stripes’ whole cacao approach is set to lead a new movement in the chocolate industry.
Beyond the business side, the brand’s mission holds far-reaching implications for cocoa farmers worldwide. By utilizing more of the cacao fruit and increasing the crop’s value, Blue Stripes is helping farmers earn more from their harvests, paving the way for a more equitable and sustainable supply chain.
Conclusion: A New Chapter for the Chocolate Industry
Blue Stripes is not just another chocolate brand—it represents a transformative approach to how we produce and consume cacao. By focusing on sustainability, reducing food waste, and maximizing the value of the cacao fruit, the company is creating a new narrative within the chocolate industry. With the support of leading investors and influential partners like Nick DiGiovanni, Blue Stripes is set to make a lasting impact on both the industry and the planet.
For those interested in experiencing Blue Stripes’ revolutionary products, they are available online at bluestripes.com and at select retailers nationwide. As the company continues to grow, consumers can look forward to more delicious, sustainable, and nutrient-rich cacao products that are as good for the planet as they are for the palate.
Comments