![Barry Street co founders - Jesse Rose (CPO/CTO), Noah Kotlove (CEO)](https://static.wixstatic.com/media/c334b7_0a7e12b9f7894485b1ff66b87729a29a~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/c334b7_0a7e12b9f7894485b1ff66b87729a29a~mv2.jpg)
Berry Street, a New York City-based telehealth platform specializing in nutritional counseling, has secured $50 million in its latest funding round. The investment, backed by Northzone, Sofina, FJ Labs, and several prominent industry figures including the founder of Revolut and the co-founders of Spring Health and Grow Therapy, is aimed at expanding Berry Street’s AI-driven platform for registered dietitians.
The company was founded in 2023 by Noah Kotlove and Jesse Rose with a mission to address chronic health conditions such as obesity, diabetes, and heart disease through nutrition-focused care. With more than 150 million Americans suffering from a nutrition-related illness, the founders believe the U.S. healthcare system is in need of a fundamental shift toward preventative, nutrition-led care.
Berry Street provides a platform that connects patients with registered dietitians for evidence-based nutritional counseling. The company has built a network of over 1,000 dietitians who offer personalized care, holistic health strategies, and ongoing support. The model is designed to make nutrition counseling widely accessible, with over 95% of sessions covered by insurance. Berry Street facilitates this by onboarding dietitians as 1099 contractors and negotiating fee-for-service contracts with major insurers, including Blue Cross Blue Shield, Aetna, Cigna, UnitedHealthcare, and Oscar Health. Currently, the platform operates in 35 states.
The newly secured funding will support the company’s expansion in several key areas. Berry Street plans to increase its provider network, enhance its consumer-facing nutrition platform, and further develop its suite of AI tools designed to streamline administrative tasks for dietitians. The company aims to improve patient outcomes and increase revenue for independent dietitian practices by automating back-office functions such as billing, insurance processing, virtual care, clinical documentation, and patient communication.
The growing interest in personalized nutrition services has been fueled in part by the rise of GLP-1 medications, which are being used to treat metabolic disorders. Investors and healthcare payers are increasingly recognizing the importance of dietary behavior change in achieving long-term health benefits. Wendy Xiao, a partner at Northzone, noted that the data-driven approach employed by Berry Street positions the company to be a leader in this space, as insurers renew their focus on nutrition as a component of comprehensive healthcare.
Despite the widespread availability of insurance-covered nutrition counseling, the industry remains underutilized due to the administrative challenges faced by dietitians entering private practice. Berry Street’s platform aims to remove these barriers, making it easier for dietitians to focus on patient care while managing their practices efficiently.
Kotlove, Berry Street’s co-founder and CEO, emphasized the role of nutrition in healthcare, stating that dietitians have long been overlooked despite their ability to significantly improve patient health outcomes and reduce overall healthcare costs. He noted that Berry Street’s mission is to integrate dietitians more seamlessly into patient care teams, ensuring that nutritional counseling becomes a standard component of preventive healthcare.
Berry Street’s insurance partnerships extend across 1,250 plans nationwide, and the company has also formed collaborations with major organizations such as WeightWatchers and the Mayo Clinic Diet. Looking ahead, the startup intends to expand its services further, targeting partnerships with insurers and employers to broaden access to nutritional counseling.
Berry Street is not the only company operating in the telenutrition space. Competitors such as Foodsmart, which raised $200 million from The Rise Fund, and Nourish, which secured $35 million in Series A funding, are also investing in AI-powered tools to enhance their services. Similarly, Culina Health recently raised $7.9 million in a Series A funding round led by Healthworx, reflecting the growing interest in technology-driven nutrition counseling solutions.
As healthcare continues to evolve, Berry Street is positioning itself at the forefront of the movement to integrate nutrition into mainstream medical care. With strong financial backing and a rapidly expanding provider network, the company aims to reshape the way Americans access and benefit from nutritional health services.