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A Recipe for Growth: Deliverect’s Bold Step with Tabesto


Guillaume Hourmant & Zhong Xu
Courtesy: Deliverect

The food service industry is no stranger to transformation, but the recent acquisition of Tabesto by Deliverect signals a new chapter in digital innovation. Deliverect, a global leader in food technology solutions, has long been at the forefront of helping restaurants streamline online ordering processes. With the integration of Tabesto’s smart kiosk technology, the company is now poised to redefine how restaurants manage their in-store operations. This move underscores Deliverect’s commitment to creating a seamless, omnichannel experience for restaurateurs and their customers.


Tabesto, a pioneer in smart ordering and payment kiosks, has earned recognition for its ability to enhance operational efficiency while boosting sales. The acquisition brings with it a team of 60 experts, including Guillaume Hourmant, Tabesto’s CEO and co-founder, who will now lead the Deliverect Kiosk division. Under his guidance, Deliverect aims to expand the reach of Tabesto’s technology beyond France and Switzerland into the UK, Benelux, and Spain, with global ambitions over the next year.


A Strategic Expansion


The partnership between Deliverect and Tabesto comes at a time when the self-service market is on a rapid growth trajectory. Valued at $40 billion in 2022, the global self-service sector is projected to reach $63 billion by 2027. Restaurants, facing increasing pressure to adapt to shifting consumer demands, are investing heavily in technologies that enhance customer experience while optimizing operations. The addition of Tabesto’s kiosks to Deliverect’s suite of solutions positions the company to take full advantage of this trend.


At the heart of this expansion is a shared vision: empowering restaurants to thrive in an era where digital convenience is paramount. The integration of Tabesto’s kiosk technology with Deliverect’s existing platform enables restaurateurs to manage menus, streamline orders, and oversee operations from a single interface. This not only reduces complexity but also ensures consistency across both physical and digital touchpoints.


Kiosk

Empowering Restaurants with Innovation


Tabesto’s kiosks bring more than just sleek hardware to the table. Customizable and adaptable to any restaurant environment, these kiosks integrate seamlessly with existing point-of-sale systems and payment terminals. They allow for a secure and flexible payment experience, catering to diverse customer preferences. Moreover, with the ability to edit and synchronize kiosk menus with other digital channels in real-time, restaurant operators gain unprecedented control and efficiency.


The impact of these kiosks extends beyond convenience. By automating the order-taking process, Tabesto’s technology reduces wait times and enhances the overall in-store experience. For restaurants, this translates to higher customer satisfaction and increased sales––up to 30%, according to research. It’s a win-win scenario where operational management and customer engagement go hand in hand.


A Shared Mission


For Deliverect CEO Zhong Xu, the acquisition of Tabesto aligns perfectly with the company’s broader mission. “Today’s consumer wants the best of both worlds––they’re looking for speed alongside a premium experience,” Xu explained. “The acquisition of Tabesto enables us to further support both on- and off-premise ordering experiences while allowing restaurants to manage their menus and operations centrally across all digital channels.”


Hourmant echoed this sentiment, highlighting the synergy between the two companies. “By integrating our all-in-one ordering and payment kiosks with Deliverect’s extensive SaaS ecosystem, we can help more restaurants worldwide embrace the power of digitization,” he said. “This partnership marks an exciting new chapter for our team and the industry as a whole.”


Looking Ahead


The acquisition of Tabesto is just the latest milestone for Deliverect, which continues to push boundaries in the digital food service space. Recent innovations like Deliverect Pulse––a marketing intelligence platform––and Deliverect Retail––a solution tailored for grocery and convenience sectors––demonstrate the company’s commitment to providing a comprehensive ecosystem for its clients.


As Deliverect integrates Tabesto’s technology and prepares for further expansion, its vision of a connected, digital-first future for restaurants becomes increasingly clear. By addressing the challenges of modern dining with practical, scalable solutions, the company is setting a new standard for what’s possible in the food service industry. With this bold move, Deliverect is not just responding to the needs of today’s restaurateurs––it’s shaping the future of dining itself.

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